2023 Marketing Trends
As the world becomes more digital and interconnected, marketing strategies are constantly evolving to keep up with new trends and technologies. Here are some of the marketing trends that...
Five post-Covid marketing trends
The Covid-19 pandemic has affected the global economy in different ways around the world. Since the pandemic first hit the shores of Australia, people have changed the way they spend their money. As a result, businesses must also change the way they reach consumers or clients...
How to write a blog for your website
You’ve been staring at a blank page for what feels like hours on end, trying to start a blog for your website. So, you’ve typed into your search engine, “how to write a blog” and luckily, you’ve stumbled across this helpful article. You know your website needs content, but if...
Five things to check before hitting send on your email newsletter
You’ve just spent all that time putting together your latest email newsletter. But don’t hit send just yet! Here are five things you should check before sending out your newsletter to make sure you’ve checked all the boxes.
1. My email newsletter reads well
To optimize your...
What is content marketing and am I doing it right?
You’ve heard the term being thrown around by marketing gurus but what is content marketing exactly? While it might not sound like anything too different from what you’re used to in regards to traditional marketing, content marketing is actually very different. Let’s clear up...
How to use customer reviews in your marketing
The most powerful marketing tool any business has access to is a happy client or customer. The reviews or testimonials you receive from these happy clients can add credibility to your brand as well as increase your brand awareness, organically. Having reviews as part of your...
Content is the key to successful email marketing
Email marketing is still one of the most effective forms of marketing, and for good reason. It’s one of the most affordable ways to keep your audience engaged after they’ve opted-in and subscribed to your newsletter. So, how do you make sure your email marketing keeps your...
